BRIDGING TECHNOLOGY AND INDIGENOUS LANGUAGES GAP

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University
28 June 2024

Small and Medium Enterprises (SMEs) are vital to South Africa's economy, particularly in creating jobs and alleviating poverty in rural areas. For his PhD studies, Dr Makgopa conducted ground-breaking research, titled: "Information and Communication Technology Model to Enhance Small-Medium Enterprises Development Using Indigenous Languages in Limpopo Province, South Africa."

The study was aimed at bridging the gap between technology and Indigenous languages to foster Small and Medium Enterprises Development. 

"SMEs play a significant role in our economy. The sector creates employment and expands salary levels, which assists in alleviating poverty. However, rural areas and small towns face development challenges that need to be addressed," he said.

For the study, an ICT-integrated framework was designed to support SMEs by incorporating indigenous languages. The conceptual framework was developed to organise critical concepts to define focus and direction.

"The model encourages the use of ICT in business operations, especially in areas where internet access is limited, promoting social entrepreneurship and development."

Dr Makgopa further explained that key components of the framework highlighted the importance of ICT resources in SMEs and how they can be implemented effectively.

"Entrepreneurship influences development outcomes, and our model demonstrates that by integrating Indigenous languages, SMEs can thrive despite limited resources.”

One of the key findings of his research is the role of government in promoting ICT and the importance of incorporating it into SME development. The research also revealed that female entrepreneurs benefit significantly from support services, underscoring the need for educational empowerment to run businesses successfully.

"We identified challenges in integrating indigenous languages with ICT for SME development, particularly in terms of access and affordability."

Dr Makgopa envisions that his research will significantly impact the local business community in Limpopo by enhancing communication and business operations through ICT.

"ICT will enable better managerial decision-making through management information systems, transforming societies from engaging in primary economic activities to more advanced financial sectors." 

"The relationship between ICT and the country's languages is essential for its development. This study aims to inform sectors that support SMEs about the need to increase ICT infrastructure, access, and support, emphasising the significant value of Indigenous languages in the development of these enterprises."

He sees a direct intersection between his role at UMP and his research. "My role involves supporting educational technology, which aligns with the ICT frameworks developed in my study," he said.

Dr Makgopa was conducting research for his PhD in Business Administration, which he received from the University of KwaZulu-Natal’s Graduate School of Business and Leadership. He explains that conducting the research during the COVID-19 pandemic posed significant challenges.

"The pandemic restricted data collection, especially in rural areas," Dr Makgopa recalled. Despite these obstacles, he persevered, attributing his success to the support of his supervisors, Dr Priscilla Xoliswa Majola and Dr Tony Ngwenya. "Their guidance was invaluable, with Dr Majola bringing depth in ICT and Dr Ngwenya in business and entrepreneurship."

His advice to other researchers is to remain resilient and seek support. "Pursue your passions and do not hesitate to reach out for guidance. Your research can significantly impact your community and beyond," he said.

Story by Cleopatra Makhaga. Pictures supplied.