University of Mpumalanga Centre for Entrepreneurship Rapid Incubator (UMPCFERI), in collaboration with AfriLead, hosted the Student Women Economic Empowerment Programme (SWEEP) Symposium on 24 July 2025 to provide female students with practical tools for building personal brands aligned with their career and entrepreneurial goals.
Held under the theme: Shaping Your Professional, Leadership and Entrepreneurship Brand, the symposium provided a platform for students to reflect on identity, purpose, and leadership in a dynamic and supportive environment.
UMP Vice-Chancellor, Professor Thoko Mayekiso, opened the event by reaffirming the University's commitment to fostering spaces where young women can thrive and lead with confidence.
"This symposium is a call to action," she said. "It is an invitation to embrace your identity, to own your voice, and to stand firm in your vision. You are not just students; you are future leaders, innovators and agents of change."
Professor Mayekiso spoke about the importance of self-awareness, resilience and inspiration as key elements in personal development. "Empowerment begins with knowing who you are and what you stand for. It's about taking the time to reflect, to grow, and to step into your power with clarity and confidence."
She also stressed the importance of collaboration and support networks in navigating social barriers, particularly those rooted in patriarchy and inequality. "In a world where toxic masculinities often silence women, your voice must rise. You must see yourself as worthy and capable, and believe that you belong in leadership spaces."
Highlighting studentpreneurs success, Professor Mayekiso commended the UMP Enactus team for winning the 2025 Enactus South Africa National Championship.
"Their win is a shining example of what happens when students are nurtured and empowered. They will represent South Africa at the Enactus World Cup in Bangkok later this year – a testament to their drive, innovation and resilience."
Speakers encouraged attendees to become brands that will lead with purpose.
She encouraged students to use platforms such as SWEEP to sharpen their professional skills and adopt a mindset grounded in possibility.
"We want you to leave this space motivated and inspired to build something that reflects your values and potential. Keep the flame of entrepreneurship burning bright."
Entrepreneur and business strategist, Ms Phumulile Mkhoza, shared her personal and professional journey, emphasising the role of intentionality in shaping a personal brand.
"A future woman leader must understand her influence and impact," she said. "You don't wait to be told you are a leader – you lead from wherever you are, in the lecture hall, in your business, in your community."
Ms Mkhoza, founder of a fragrance company, reflected on her experience starting university in 2013, earning a Master's degree, and launching a business in a competitive industry.
"Balancing academics and entrepreneurship taught me resilience and discipline. We are in a time where qualifications alone are not enough – we need purpose-driven innovators.
"She explained the importance of consistency across digital platforms and the need to cultivate trust through authenticity.
"Your LinkedIn profile is your digital handshake. It should reflect who you are and where you're going. Be intentional about what you post. What you say and how you show up builds your brand."
She also encouraged participants to lead with purpose and to create opportunities for others along the way.
"Personal success means little if it doesn't create opportunities for someone else. If you climb the ladder, extend a hand. Empowerment is not about competing – it's about collaboration."
Own Your Identity and Brand
The symposium was facilitated by Dr Norah Clarke, Former Director of USaf and currently the co-director of AfriLead. She guided students through the foundations of personal branding, and introduced the AfriLead Personal Branding Journal – a new tool to support leadership development.
A returning speaker from the 2024 conference, Dr Clarke said, "It's a joy and privilege to be here again with such a powerful gathering of future leaders. I can already tell this space is alive with potential."
The masterclass guided students on the art of mastering personal branding.
Her session focused on intentional identity, self-presentation, and the importance of consistency in how one introduces themselves.
"Your brand begins with your name," she told students. "Think carefully about how you introduce yourself, because your name is not only your identifier, it's your promise to the world."
Encouraging participants to reflect on their chosen identities, she invited them to write down the name they truly want to be known by – not for convenience, but as an expression of self.
"So often, we compromise our names to make things easier for others. But your name carries history, culture and value. Don't simplify your identity for someone else's comfort. Teach them to get it right."
She also addressed the cultural and personal implications of name changes in marriage. "When you take on a new surname, particularly in marriage, you risk losing the brand you've spent years building. I'm not saying don't take it – but hold on to your identity. Consider the value of a double-barrelled name. Your identity is yours to protect."
Students were invited to participate actively, greeting one another, introducing themselves with intention, and reflecting on the impressions they leave. "The first seven seconds of any encounter are powerful. That's when people decide who they think you are. You must own that moment," said Dr Clarke.
The masterclass included a panel discussion by professionals who work with brands to guide students on practical ways of building personal and business brands.
The panel included Ms Sfeziwe Mkhabela, Director of Project Artour, Ms Nomthandazo Solani, a Community Development Specialist, Ms Kholofelo Makhubupetsi, Media Officer for UMPCFERI SWEEP Chapter and Director of KCM Group. The discussion was facilitated by Ms Ntsako Mahlaule.
Story by Cleopatra Makhaga. Pictures supplied.