Former student, Godfrey Thwala, Chief Executive Officer of Buhle Bemvelo Farms is amongst the farmers that have been supplying families with food during lockdown. He shares how he came to love and pursue a career in the agricultural industry, and how the COVID-19 will impact farming in South Africa.
A quick intro, who is Godfrey Thwala?
Currently, I’m the founding director of Ingcomondvo Agri Media, we publish Agripreneur Magazine. I’m also a member of the UMP Convocation Committee. I studied Agricultural Extension and Rural Resource Management at the University of Mpumalanga and now head up Buhle Bemvelo Farms, which produces and supplies vegetables and fruits in the Bushveld region of Mpumalanga.
Is farming something you’ve always wanted to pursue?
Yes. I was raised in a village called Pienaar by a family who made a living from selling. I became a salesman at a tender age. I sold snacks, sweets, and vegetables to my community. My entrepreneurial skills were nurtured from a very young age.
The teachings I received from my grandfather made starting a business my ultimate goal. I wanted that more than anything. I also grew up working on an agronomy farm, which belonged to my family.
I was later given the task of supervising the entire production process on the farm. This truly nurtured and fuelled my love and passion for agribusiness.
How did Buhle Bemvelo Farms come about?
We started as a group of five – all graduates from UMP. Within two years three left and the vision was under siege. We were left with no choice but to search for other candidates. We then recruited another three graduates from UMP.
We attempted to pitch to a number of government parastatals but were rejected and then resolved to fund our business through crowd funding. We started with furrow irrigation, then overhead sprinklers, and then we moved to a drip irrigation system.
A year later the National Youth Development Agency (NYDA) approved our application, which made a significant contribution towards developing our business. The Department of Agriculture, Forestry, and Fisheries through their CASP Programme came to our rescue with funding for the infrastructure of our business.
What has been your biggest challenge thus far?
Our greatest trial was the large-scale loss of produce to the value of R350 000. Due to the water crisis at the time, and our failure to insure our crops timeously, we suffered a great financial loss.
So, no matter how smooth your business is running, it is fundamentally important to put measures in place that will shield it during difficult times. We had to start afresh and raise money through crowd funding for production inputs. We also opted to cover every production we undertake with a reliable insurer.
Buhle Bemvelo Farms supplies fruits and vegetables in the Bushveld region of Mpumalanga.
What makes you content?
Money alone cannot liberate us. It is painful to work in a field that makes you money but leaves you drained and unhappy. Pleasure doesn’t come for money. It comes from seeing your creative thinking manifest into reality.
What matters most is the sustainability of the business itself. Akinwumi Adesina (President of the African Development Bank) once predicted that the next generation of billionaires in Africa will be farmers. Financial freedom can be obtained only if one invests in hard work, innovation, perseverance, persistence, and remaining positive in your endeavours. Money becomes the reward of your craft.
How has studying at UMP impacted you as a person?
The content and principles I received during my student life at the University of Mpumalanga has played an enormous role in my life and the daily running of the farm.
What is your advice for a student who looks up to you?
If you have a vision, a goal, a purpose, and a plan, the future is now. You must start now to conduct that market research, start now to do your feasibility study, start now to gather relevant data. And spend quality time with likeminded people.
Find a mentor. Read relevant books. Attend business seminars. Last but not least, master the knowledge of SELF and never stay within your comfort zone.
Lastly, what are your thoughts on COVID-19 and its impact on farming in South Africa?
The coronavirus pandemic is a wakeup call for the agricultural fraternity in South Africa. It will have a direct impact on production inputs, logistics, and the day-to-day operations of farms and other agricultural businesses.
This is going to have negative impact in the Consumer Price Index. It is high time that policy makers start reconsidering subsidised farming and looking at ways to make it more sustainable.
@ Story by Lisa Thabethe. Pictures supplied by Godfrey Thwala.