The inauguration of the UMP SWEEP Chapter was launched under the University of Mpumalanga Centre for Entrepreneurship Rapid Incubator (UMPCFERI), after a three-day SWEEP Chapters Executive Workshop, which was held at the University of Johannesburg (UJ).
The primary objective of SWEEP is to equip female students for entrepreneurial pursuits in the face of Gender-based Violence (GBV) and the underrepresentation of women in entrepreneurship.
UMP coordinator, Esihle Lukashe, said the launch marked the initiation of a sequence of tailored events designed to advance and nurture women entrepreneurs and cultivate a deeper understanding of business.
“This Chapter will play a pivotal role in the economic engagement of UMP students. It aims to empower female students with adaptable and valuable skills, coupled with hands-on learning opportunities."
Abe Bailey Fellow, Precious Mamogobo attended the three-day SWEEP Chapters Executive Workshop, which was held at the University of Johannesburg (UJ), said the launch provided insights, with students benefiting from a panel discussion involving business leaders and mentors.
“We deliberated on self-confidence issues, empowerment of women, and the challenges faced by women in leadership roles,” she said.
Ng’thabiseng Mpanza, founder of Her First, a startup striving to offer women affordable and sustainable menstrual products, emphasized that SWEEP acknowledges the distinctive hurdles women often face in business and takes proactive measures to address them.
“Aspiring entrepreneurs gained access to insights from experienced industry professionals. The mentors present offered valuable guidance on various business aspects, from crafting business plans to navigating marketing strategies and financial management.”
UMP female entrepreneurs were motivated during the launch of the SWEEP Chapter in August.
Power of Networking
SWEEP urges universities to establish a networking and safe space for female entrepreneurs to confront the obstacles posed by gender inequalities and limited female representation. Workshops and training sessions cover diverse topics pertinent to female entrepreneurs.
Mpanza noted that some of the covered topics could include ideation, product development, market research, branding, and effective communication.
“Equipped with these workshop-honed skills, student women entrepreneurs are better prepared to transform innovative ideas into thriving enterprises. Networking is instrumental in this process. Women entrepreneurs can connect with like-minded peers, potential collaborators, and mentors. A robust network opens doors to collaborations, partnerships, and business growth. Events, conferences, and online platforms are invaluable in this regard.”
Mpanza believes the UMP Chapter will address issues like self-esteem and imposter syndrome that some women entrepreneurs may be grappling with.
“Student women entrepreneurs can foster the confidence required to overcome barriers and excel in the business world. Ultimately, our SWEEP Chapter serves as a comprehensive ecosystem, equipping student women entrepreneurs with the skills, knowledge, connections, and confidence needed to succeed in their entrepreneurial pursuits."
Melody Chiume highlighted that the Chapter will provide support while fostering a sense of sisterhood among emerging young businesswomen at UMP. The program will also inspire and guide young women toward economic development.
“In the Chapter, we'll also emphasize personal growth, self-awareness, and holistic development of the whole woman as a multifaceted being. We'll facilitate women's mental strength and wellness programs, establishing sturdy foundations to combat gender-based inequalities and abuse,” she detailed.
@ Story by Cleopatra Makhaga. Pictures supplied.