Advanced Diploma in Hospitality Management

The aim of the qualification is to develop the student's applied and cognitive competencies in the acquisition, interpretation, understanding and applications of hospitality management principles. The student will be able to analyze and explain strategic and operational decisions in the context of the hospitality and/or tourism industry and to assess and interpret the external impact of decisions. The student will also be able to reflect on their managerial decisions and applications to assess the effect thereof in the holistic context of hospitality management.

Upon completion of this qualification, graduates will be able to:  

• Evaluate the theoretical concepts/frameworks used in understanding strategy, including the traditional perspective, the resource - based view, and the stakeholder view. 
• Reflect and review theoretical concepts/frameworks used in strategy formulation at the corporate, business, and functional levels.
• Independently apply theoretical knowledge of the value chain and create an industry or subindustry value chain. 
• Critically analyse and address the business - level strategies of hospitality organizations by determining if it is a cost leader, differentiator, or best value and whether it addresses a broad or narrow market focus; 
• Critically analyse and solve problems based on evaluation and synthesis within a work environment or a simulation of a practical situation; 
• Conceptualise identify and define the problem to be explored and the work to be completed, thus learning from the experience rather than using passive learning methods; 
• Critically apply academic knowledge in the investigation of a business problem or issue; 
• Plan the research methods.